Wise Sons Jewish Delicatessen


Evan Bloom and Leo Beckerman, along with 100 full-time employees


College friends Evan and Leo founded Wise Sons Jewish Delicatessen after years of witnessing a decline in the quality and abundance of authentic Jewish deli food. Taking matters into their own hands, they started out by tinkering with pastrami recipes on a gas smoker in Evan’s backyard, and in January 2011, they began a weekly pop-up in a restaurant space. They now have five Bay Area locations, including their flagship deli on 24th Street in San Francisco’s Mission District.


Wise Sons sources all natural and hormone- and antibiotic-free meat. The bulk of their beef comes from Meyer Natural Farms in Colorado. The produce on their menu changes seasonally, and much of it comes from the Ferry Plaza Farmers Market.