Norte54 offers modern Mexican baked goods focusing on traditional pan dulce (pastries), using seasonal produce and local organic ingredients. Born in Mexico, Raquel Goldman moved to Miami at the age of five, but Mexico remained a formative part of her childhood as she returned every summer to visit her grandmother. After studying art in college and starting a family, she enrolled in San Francisco Cooking School. This led to an externship and later a job at the restaurant Nopa, which deepened her interest in local produce. In 2020, she started Norte54 as a pastry box delivery program, while popping up at farmers markets.
Norte54 sources flour from Central Milling in Petaluma and seasonal fruit from K&J Orchards, Twin Girls Farms, Yerena Farms, and Rojas Family Farms.