Pop-Ups on the Plaza

An initiative of our Building Equity program, Pop-Ups on the Plaza is a series of public events celebrating Bay Area Black-owned businesses with delicious food, crafts, and community. Activating San Francisco’s Ferry Terminal Plaza and Ferry Plaza Farmers Market, each free event showcases 12 to 20 Black-owned food and craft businesses and attracts thousands of Bay Area visitors, providing economic opportunities and contributing to a diverse, inclusive, and vibrant San Francisco Waterfront.

2024 Pop-Ups on the Plaza Event Series

Pop-Ups on the Plaza is a Port sponsored event brought to you by Foodwise. This program is proudly funded in partnership with the San Francisco Human Rights Commission’s Dream Keeper Initiative. Additional support is provided by the Ferry Building.

Building Equity for Black Entrepreneurs

Pop-Ups on the Plaza features businesses in Foodwise’s Building Equity program, an ongoing initiative that offers business development resources and opportunities for early-stage BIPOC business owners to market-test and sell their products and build a customer base at Foodwise farmers markets. Foodwise and our community partners are proudly committed to uplifting and advancing equity for BIPOC, immigrant, and limited-resource entrepreneurs across the Bay Area. Learn more about our Building Equity program.