Pop-Ups on the Plaza is a series of quarterly public events celebrating Bay Area Black-owned businesses with delicious food, community activities, and family fun. Activating San Francisco’s Ferry Terminal Plaza and Ferry Plaza Farmers Market, each free event showcases 12 to 20 Black-owned food and craft businesses and attracts thousands of Bay Area visitors, providing economic opportunities for BIPOC entrepreneurs, and contributing to a diverse, inclusive, and vibrant San Francisco Waterfront.
Pop-Ups on the Plaza is a Port sponsored event brought to you by Foodwise. This program is proudly funded in partnership with the San Francisco Human Rights Commission’s Dream Keeper Initiative. Additional support is provided by the Ferry Building.
Pop-Ups on the Plaza Events in 2023
- Saturday, March 25: Pop-Ups on the Plaza: Celebrating Black Women Makers
- Saturday, June 10: Pop-Ups on the Plaza: Juneteenth on the Waterfront
- Saturday, September 23: Pop-Ups on the Plaza: Fall Kickoff
- Saturday, December 9: Pop-Ups on the Plaza: Black Holiday Market
Building Equity for Black Entrepreneurs
Pop-Ups on the Plaza features businesses in Foodwise’s Building Equity program, an ongoing initiative that offers business development resources and opportunities for early-stage BIPOC business owners to market-test and sell their products and build a customer base at Foodwise farmers markets. Foodwise and our community partners are proudly committed to uplifting and advancing equity for BIPOC, immigrant, and limited-resource entrepreneurs across the Bay Area. Learn more about our Building Equity program.