Pop-Ups on the Plaza
An initiative of Foodwise’s Building Equity program, Pop-Ups on the Plaza is a series of public events celebrating Bay Area BIPOC-owned businesses with delicious food, crafts, and community. Activating San Francisco’s Ferry Terminal Plaza and Ferry Plaza Farmers Market, each free event showcases 12 to 20 BIPOC-owned food and craft businesses and attracts thousands of Bay Area visitors, providing economic opportunities and contributing to a diverse, inclusive, and vibrant San Francisco Waterfront. Check our calendar for upcoming events.
2026 Pop-Ups on the Plaza Event Series
- Saturday, March 28: Celebrating BIPOC Women Makers
- Date TBD: Juneteenth on the Waterfront
- Saturday, October 3: TBD
- Saturday, December 12: Black Holiday Market
Pop-Ups on the Plaza is a Port sponsored event brought to you by Foodwise. This program is proudly funded in partnership with the San Francisco Human Rights Commission. Additional support is provided by the Ferry Building.
Building Equity for BIPOC Entrepreneurs
Pop-Ups on the Plaza features businesses in Foodwise’s Building Equity program, an ongoing initiative that offers business development resources and opportunities for early-stage BIPOC (Black, Indigenous, and People of Color) business owners to market-test and sell their products and build a customer base at Foodwise farmers markets. Foodwise and our community partners are proudly committed to uplifting and advancing equity for BIPOC, immigrant, and limited-resource entrepreneurs across the Bay Area.
“The exposure garnered from events like Pop-Ups on the Plaza is invaluable for our business, as it not only introduces our unique flavors to a broader audience but also fosters lasting connections with new patrons, enriching our community presence!”
—Vanessa Lee, owner of Smoke Soul Kitchen“Our time at Pop-Ups on the Plaza has been gamechanging. These well-planned outdoor events guarantee success for Foodwise and vendors. It’s a prime opportunity to showcase our products on the busiest day at the busy Ferry Building, boosting exposure and brand recognition.”
—Shani Jones, owner of Peaches Patties