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Super Bowl LX Farmers Market Updates

January 23, 2026

Super Bowl LX is coming to the Bay Area the week of February 2-8, 2026! Events will be taking place all around San Francisco, including near the Ferry Building. Foodwise’s Ferry Plaza Farmers Market is open for business throughout the week, and our regular farmers and sellers will be here, with a few adjustments. 

Pick up delicious, healthy snacks from the Bay Area’s best growers and food producers for your game day spread, and grab brunch or lunch while you’re here! Here’s what you need to know.

Ferry Plaza Farmers Market

Our regular Saturday, Tuesday, and Thursday Ferry Plaza Farmers Markets will be OPEN, however, there will be layout changes to accommodate Super Bowl activities on the front north side of the Ferry Building.

  • Tuesday, February 3 (10 am – 2 pm): Farms and sellers that usually set up in the north front plaza (left of the clocktower, when facing the Ferry Building) will be relocated to the south front plaza; stay tuned to the Foodwise e-letter or visit our Info Booth for updates.
  • Thursday, February 5 (10 am – 2 pm): No changes. 
  • Saturday, February 7 (8 am – 2 pm): Farms and sellers that usually set up in the north front plaza (left of the clocktower, when facing the Ferry Building) will be relocated to the south front plaza; stay tuned to the Foodwise e-letter or visit our Info Booth for updates.

Transportation 

  • Street parking on the Embarcadero between Washington Street and Don Chee Way will be very limited, but Golden Gate Garage on 250 Clay Street and Embarcadero 4 parking lots will be operational. 
  • There will be no rideshare pickup or dropoff directly in front of the Ferry Building. The closest area where you can request a rideshare or be dropped off is Drumm Street between California and Sacramento Streets (in front of Hyatt Regency). 
  • As always, we encourage shoppers to use public transportation, such as BART or MUNI; visit SFMTA to plan your trip. 

For the latest information and a rundown of events throughout the Bay Area, visit the SF.gov or SF Bay Area Super Bowl LX.

Thank you for your patience and for supporting our local farmers, food crafters, and restaurants throughout Super Bowl LX!

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