Farmers Market Brand Activations

Engage with your target audience through a brand activation at the Ferry Plaza Farmers Market or Mission Community Market in San Francisco, two iconic markets on the forefront of California food culture.

Activating your brand at Foodwise farmers markets provides exclusive access to tens of thousands of diverse, socially aware, savvy food lovers, shoppers, and visitors at San Francisco’s top food destinations. The Ferry Plaza Farmers Market at the historic San Francisco Ferry Building and the Mission Community Market in the heart of San Francisco’s Mission District are ideal locations to engage your brand with your target audience. We have experience hosting stops on nation-wide brand tours, custom boutique pop-ups, and everything in between.

Foodwise farmers markets attract tourists and locals alike, with consistently high foot traffic year-round in the Bay Area’s beautiful mild climate. 

Foodwise is a 501(c)(3) nonprofit that operates farmers markets and educational programs that bring together farmers, food makers, chefs, home cooks, and visitors to create a vibrant, diverse community that celebrates the region’s best produce and sets national food trends on the cutting edge of sustainability. 

We’d love to work with you to host an outdoor experiential brand activation at one of San Francisco’s most beloved and popular destinations.

Locations

  • Saturdays, 8 am – 2 pm
  • Tuesdays, 10 am – 2 pm
  • Thursdays, 10 am – 2 pm
  • Year-round

3 weekly markets located outside of San Francisco’s Ferry Building, an international destination at the heart of the Bay Area’s  food scene

55,000 shoppers each week

30+ years in operation

130 farmers, food makers, and restaurants

200 chefs and restaurants regularly shop the market

  • Thursdays, 3 pm – 7 pm
  • March – November

1 weekly, vibrant neighborhood market with deep roots in the Mission District, promoting family health and creating a fun, beautiful public space

4,000 shoppers each week

10+ years in operation

35 farmers, food makers, and restaurants

Activation FAQ

  • Ferry Plaza Farmers Market on Saturdays: up to 20×40’ space
  • Ferry Plaza Farmers Market on Tuesdays & Thursdays: up to 10×20’ space
  • Mission Community Market: 10×10’ space

Foodwise works with socially minded businesses that prioritize sustainability and community health. As a nonprofit focused on regenerative and equitable food systems, it’s important that food businesses we partner with have sustainability criteria such as being certified organic, certified non-GMO, certified fair trade, or sourcing locally grown products.

Activation partners can rent select market equipment like tents, tent weights, tables, and chairs from Foodwise for an additional fee.

Yes! We are happy to work with you to support cooking on site and sharing food samples. This is subject to City of San Francisco food sampling safety guidelines and requires pre-approval by Foodwise. There are additional opportunities to sponsor a cooking demonstration in the Foodwise Classroom and share free samples with farmers market shoppers.

Our Partnerships & Events Manager will work with you leading up to your activation. We will share a customized fact sheet before your activation with your day-of contact and with all load-in, parking, and load-out details.

Arrival time varies by market day and the complexity of your set up. On average, load-in starts two hours before each market starts and load-out begins when each market ends. Our farmers markets are open rain or shine.

There is no electrical, water, or Wi-Fi access available. If you need electricity at your activation, you will need to bring a generator. Trash access is available.

 

Yes! Any giveaways distributed to market shoppers must be approved in advance and must not conflict with Foodwise’s mission, sustainability standards, or the businesses that participate in the farmers markets.

Your support matters

Join us in growing thriving communities through the power and joy of local food. Your participation supports Foodwise’s free education programs and contributes to a world where small farmers thrive and everyone has access to fresh food. Learn more about what your participation supports.

Let’s work together!

Learn more about activating your brand and other partnership opportunities with Foodwise. Contact Rebecca Crawbuck at rebecca@foodwise.org.

Brand Activations at the Ferry Plaza Farmers Market

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