Rojas Family Farms


Ramon and Sonia Rojas, along with 12 full-time and 40 part-time or seasonal employees


260 acres in Reedley, about 210 miles from the Ferry Plaza Farmers Market


In the 1980s, Ramon’s family immigrated to the US to escape the political situation in his native country, El Salvador. Ramon and Sonia found jobs working for Frank Paredez, a third-generation farmer who showed them farming techniques and how to sell at farmers markets. After many years working with Frank, Ramon and Sonia started Rojas Family Farms. Tulare County farm advisors help them decide what crops and techniques work best for the local conditions. For soil fertility, they use a combination of cover crops, compost, manure, natural amendments, and synthetic fertilizers. They use a variety of methods to combat pests and uses synthetic pesticides minimally. All fruit is picked as ripe as possible.