H&H Fresh Fish Co.

People

Hans Haveman and Heidi Rhodes, with 12 full- and 15 part-time employees

About

In 2003, spouses Hans and Heidi founded H&H Fresh Fish Co. Hans, born and raised in Santa Cruz, comes from a family of watermen. After decades of experience in commercial fishing, he bought his own salmon-fishing boat and began selling his catch to buyers. Heidi, who had studied business in college, brought her knowledge of marketing, sales, and business operations to help expand H&H into what it is today. Their iconic fish market in the heart of the Santa Cruz Harbor is complete with picnic tables and an array of housemade specialties like poke and ceviche.

Sourcing

When not caught by Hans and his team, H&H sources seafood from other Santa Cruz fishermen as the Resident Seafood Buyers of Santa Cruz Harbor. The commitment to local and sustainable fishing is unwavering, with much of their seafood caught by hook-and-line within a 50-mile radius of Santa Cruz. Additionally, H&H extend their reach to bring you the best from sustainable fisheries in Southern California, Alaska, and Hawai’i.