Half Moon Bay Wasabi

People

Jeff Roller and Tim Hall, with 1 full- and 4 part-time employees

Farmland

0.75 acres of greenhouses in Half Moon Bay, 30 miles to the Ferry Plaza Farmers Market

About

In 2011, Jeff and Tim, two former electricians, started Half Moon Bay Wasabi, determined to bring authentic wasabi to the U.S. They use custom-designed greenhouses and sustainable practices such as biological pest control to produce wasabi plants for local chefs and restaurants. Now, at the Ferry Plaza Farmers Market, shoppers can pick up fresh wasabi to grate and enjoy with their favorite foods.