Rick Martinez, Salsa Daddy
Saturday, May 17, 2025, 12:00 pm - 12:45 pm
Stop by the Foodwise Classroom for a cooking demo featuring the seasonal bounty of the Ferry Plaza Farmers Market. This month, we’re showcasing Berries as part of our Seasonal Spotlight program.
Chef Rick Martinez is a celebrated Mexican-American chef, author, food personality, and recipe developer, who regularly contributes to The New York Times. He is the James Beard Award–winning author of the New York Times bestseller Mi Cocina and the new cookbook Salsa Daddy: Dip Your Way into Mexican Cooking. He Known for his vibrant, effervescent personality and innovative cooking style, Rick has received numerous accolades for his debut cookbook, including the prestigious James Beard Award for International Cooking, as well as two IACP awards for Best International Cookbook and Book of the Year in 2023. Born and raised in Austin, TX, and now based in Mazatlán, Mexico, Rick spent decades in advertising before following his dream of working with food. Rick graduated from the French Culinary Institute and worked under Dan Kluger at ABC Kitchen before working at Bon Appetit as a senior food editor. Years later, he discovered his true passion—to challenge misconceptions about Mexican cuisine. Through his work and cookbooks, he now showcases the vibrancy and diversity of Mexican food, highlighting its rich cultural heritage and how easily it can be incorporated into everyday cooking.
All demos take place in the Foodwise Classroom (under the tents in front of the Ferry Building) and are free to the public, with recipes and samples for all.
The demo will be followed by a book signing with book sales courtesy of Book Passage.
Seasonal Spotlight
Foodwise’s Seasonal Spotlight program shines a light on the best produce that California farms have to offer at our farmers markets. Join us for free samples, cooking demos, and festivals to celebrate a different peak-season produce item each month. See upcoming events.