Ripe: California's Organic Farmers Plan for the Next Generation

Monday, August 6, 2018, 6:00 pm - 8:00 pm

The West Coast farmers who were pioneers of the organic farming movement are now searching for their successors. With the average age of farmer 58 and rising, passing on this legacy is more vital than ever. Join The Journal of Alta California and CUESA (Center for Urban Education about Sustainable Agriculture) for a panel discussion about how the organic farming community can survive for generations to come. Moderated by Alta  publisher William R. Hearst III, the panel will explore California’s aging organic farmers as well as succession planning for the next generation. 


Location: Ferry Building Port Commission Hearing Room (2nd Floor), San Francisco

The ticket price includes a copy of the current issue of Alta. Reception featuring light refreshments (included with panel admission) to follow, with book sales courtesy of Book Passage.

Proceeds from ticket sales benefit CUESA. No one will be turned away for lack of funds. Please contact for scholarship information. Tickets are nonrefundable but may be transferable by contacting us.

About Alta

Alta is a magazine that revels in everything that’s special about California and the West, featuring original work from some of the best writers, photographers, and illustrators in the state. Each issue is full of penetrating investigative articles, entertaining essays, historical narratives, insightful Q&As and gorgeous photo galleries, along with smart reviews of the latest in books, movies, the arts, technology, tools and food. Each large-format issue of Alta provides a fresh, sharp view of the culture, personalities, issues, politics, lifestyle and history that make California so golden.


CUESA (Center for Urban Education about Sustainable Agriculture) is a 501(c)(3) nonprofit dedicated to cultivating a sustainable food system through the operation of farmers markets and educational programs. Founded in 1994, CUESA operates the world-renowned Ferry Plaza Farmers Market and Mission Community Market in San Francisco, and the Jack London Square Farmers Market in Oakland. CUESA is a cutting-edge force in influencing how people grow, produce, and eat food in the Bay Area and beyond.